I’ve written news, lifestyle features, and business articles for national newspapers (such as the Guardian, The Times, the Independent, the Daily Express) glossy magazines and websites for over twenty years. I’m a copywriter and content creator for brands (from start-ups to major household names, such as Organix), author of The Homemade Vegan and a freelance PR for law firms. I also regularly appear in the media, (recent examples include: BBC Breakfast and BBC Radio 4’s Woman’s Hour), speak at events and teach cookery classes in schools.

Editorial services

My copywriting and content work includes everything from: blogs, newsletters, web and SEO copywriting to PR and marketing campaigns, thought leadership articles, brochures, editing and proofreading. Interested in working together? Let’s talk! When I have an idea of what you’re looking for, I’ll estimate for the work, and we can discuss timings. Once you’re happy with everything, I’ll get started.


“Joanne was a delight to work with, making easy work of a complex story.  She grasped the angles and produced compelling copy for our report ‘Engineering Taste – is this the future of our children’s food?’.  Working to a tight schedule, Joanne delivered copy ahead of deadline.” Anna Rosier, Managing Director at Organix Food.

“I have worked with Joanne on various projects for a number of years, in areas such as legal marketing and PR opportunities. She is really innovative, with great concepts and ideas. She has helped our firm grow and also assisted in my career development. I always enjoy working with Joanne as she is personable and friendly, which is important in long term business relationships.” Tom Moyes, Partner at Blacks Solicitors LLP.